With global markets more crowded than ever, it is a major challenge for organizations to attract and retain customers due to the competition they are faced with. This text is designed to teach exemplary customer service thinking in public or private, domestic or international organizations and is written in a practical, common sense manner reflecting current customer service concepts and hints.

 

For more than 30 years, Dr. Pattie Gibson-Odgers has taught a variety of courses in computer applications and business systems to high school, community college, and university students in Arizona and overseas in West Berlin and Stuttgart, Germany. She received her Masters degree from Arizona State University and her Doctorate from Northern Arizona University. Dr. Gibson-Odgers is currently an assistant professor in educational leadership at Northern Arizona University where she teaches graduate-level classes.